UPDATE: Though I still think purchasing a luxury apartment for a cool $10 million sends a poor message, credit due to Brian France for flying commercial to races in California and Vegas earlier this year. Consider me modestly chastened.
According to the April issue of NASCAR Illustrated, Brian France recently paid $10.6 million for an apartment in New York City. Let them eat cake, indeed!
Look, France is a grown man, albeit one obviously in possession of too much disposable income, but that’s another matter entirely. The fact is, he’s entitled to spend his cash any way he wants. Me, my high-dollar fantasies don’t go much beyond graduating from Wendy’s to Applebee’s …
Anyway, at a time when teams have folded or are on the verge of doing so, in a year when the ruling body cancelled testing in an effort to save money, and in an age when even a few drivers have flown commercial in order to curb costs, does the purchase of a multi-million dollar luxury apartment in one of the world’s most expensive cities by the guy tasked with seeing the sport through its most difficult period in decades really send the kind of message the image-conscious NASCAR wants to send?
I guess so!