In the United States, when we want people to change their behavior, large organizations (like Nationwide) join forces with celebrities (like Kyle Petty) to raise awareness of issues (like driving while distracted). In Great Britain, the government just scares the hell out of you. If you haven’t seen the "Don’t Text and Drive" public service announcement yet, I have posted it below. This thing is flying around the Internet. Warning: for a PSA, it’s graphic.
And that’s why you should never let a woman drive. And that’s why you should never text and drive.
Text drive film to ‘shock’ pupils (BBC)
Really disturbing Canadian PSA