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Maybe if it was not portrayed as an unstructured crash-fest, as it was by Fox in the Super Bowl commercials.

Until you can find a way to work motorsports into a scholastic/regional competition for youngsters, it will not be considered a worthy sport.

it should be set-up similar to the F-SAE program in colleges but with simpler go kart type chassis. Cars can be built by the auto and metalworking classes in high school and vocational schools. Potential drivers would definitely not be hard to come by in high school. Five cars to a team and two teams contest weekly in a local parking lot. The engineering and math aspects of car construction and set-up will attract those who do not have natural athletic grace.

The cast-off vehicles can be used to teach proper car control in Drivers-Ed programs. Today's teens know nothing about car dynamics and it shows in the accident rates. Let them try to text while driving through a group of pylons. Show them why they can't brake in the middle of a turn. Demonstrate how to determine braking distances.