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1st off, The Daytona 500 never has, nor ever will be anywhere near the popularity or prestige of the Super Bowl, 2nd off, it is not even the most prestigous race in America, Cleary that is the INDY 500. Do you realize, many people outside of the U.S., racing people that is, have never even heard of the Daytona 500 or couldnt tell you one thing about it, but EVERYONE knows about the Indy 500. More people outside the U.S. see the 24 Hours of Daytona as a much more prestigous race that actually requires some driving skills and toughness, not 43 drivers who need restrictor plates to run close and cause huge wrecks and need fake cautions to have an exciting finish.
3rd, Nascar has become an entertainment based business, not a sport. So there is no comparing Nascar to any other sports, because its a sport anymore. Compare it to WWE, because that is more of the category Nascar falls in.
4th, i dont know who the bone-head in Nascar is that came up with this myth that Nascar is the 2nd most popular sport behind the NFL. That could not possibly be more inaccurate. Many statistics and surveys have proven Motorsports in America (Nascar, IndyCar, NHRA), are in a distant 5th place behind NFL, MLB, NBA, College Football.
The things Nascar trys to put in peoples heads is absurd. And sadly, there are fools who actually beleive the non-sense that comes out of nascar.