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I believe (hope) that the empty stands at Bristol will light a fire under NASCAR. Its simply too expensive. I have commented before that even if you obtain free tickets to a NASCAR race, its still too expensive if you have to cover food, lodging, parking, etc... NASCAR needs to make some sort of deal with these entities. If NASCAR quits coming there everyone losses.
People who go to one race a year are also more likely to catch more races on TV thru-out the rest of the year.