ESPN is promoting its coverage of the Sprint Cup Series with a 30-second spot featuring the sport’s 21st-place driver, Dale Earnhardt Jr. The commercial is somber in tone and reflects on Earnhardt’s troubles this season. It has an our-guy-could-turn-it-around feel. Earnhardt narrates: "You know when you don’t run good you got a lot of people asking you questions about it – all the press and all the fans. But if you’re a race car driver you’ve got to think you’re the best out there and I don’t have any problem doing that."

Dale Earnhardt Jr. ESPN Promo

ESPN’s Sprint Cup coverage begins on July 26 at The Brickyard.