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DANICA WATCH: BOOST MOBILE COMMERCIAL UPSETS TRANSGENDER EMPLOYEE

Posted 06/01/09 at 10:25 AM PDT by Joe Donatelli | Email This |

Is she coming to NASCAR? Will she stay in the IRL? We promise to stay all over Danica Patrick until she makes her decision.

The Boost Mobile commercial in which Danica Patrick’s Andretti Green pit crew dons tube tops, mini-skirts and stiletto heels has seriously ticked off one member of the transgender community.

Activist/blogger Monica Helms claims that Patrick’s latest commercial not only makes others in the transgender world go “ballistic,” but may also encourage Americans to discriminate against transgender people.

This is the commercial in question:

 
So upset was Helms that she went to her company’s human resources department to complain. Why? Helms works for Sprint Nextel, which is Boost Mobile’s parent company. Helms claims that she has received a sympathetic ear from the company's human resources, advertising and marketing departments.
 
Wrote Helms:
“If Boost Mobile had not been part of Sprint Nextel, I would have viewed the commercial, posted a comment on Facebook, tell some important LGBT organizations and let them take on this issue. However, I have access inside the company, allowing me to get names and contact information of people responsible for this commercial.
“I explained to (HR) why myself and the transgender community find the commercial offensive, then I framed it to how it affects me at work. Every time I go onto the company intranet, I see a picture of Danica Patrick, which reminds me of the commercial. I would feel uncomfortable when my coworkers would make snide remarks about the depiction of the pit crew in the commercial, make my work environment a bit more ‘hostile.’”

Helms said she is going to try to “convince Boost Mobile to do something for the transgender community to help smooth out this issue further.”

On the track
, Patrick followed up her third place finish at the Indianapolis 500 last week with a fifth-place showing in Milwaukee on Sunday. That marks four straight top-five finishes for Patrick, who has established herself as one of the top drivers in the IRL. Next race is this Saturday in Texas.

It turns out that one day with Patrick proved one day too many for blogger John Royal, a self-proclaimed hater of golf, soccer and auto racing. He recently decided to bite the bullet and watch an IRL race on TV and, as a hater of auto racing, the predictable happened.

“No matter where Patrick is in the race, she seems to be the only person that exists. Just as, if Tiger Woods is playing, he's the only person that exists – no matter how far out of contention he might actually be… I understand the whole sex sells thing. But if Indy Car racing is ever going to get past NASCAR, it's got to do more than just throw out Danica Patrick in every ad, promo and interview.”

Mr. Royal, Indy racing will never “get past NASCAR.” What the IRL is trying to do is survive. There is a big difference.

Finally, here is a behind-the-scenes look at the making of the commercial that rocked the transgender world:

11 Comments

Anonymous (not verified)4 months ago

i only like the orange patent vinyl gogo boots featured in the comercial.

Anonymous (not verified)5 months ago

you people are retarded it's just a commercial. trannys are the ones making the decision to switch sex so they're risking all of the awkwardness and everything that comes with it. Danica probably has nothing to do with it; she's just there to race not to discriminate. everyone nowadays has something bad to say about everything

Benjamin (not verified)8 months ago

What's so bad about this commercial?? It's funny and it's not making fun of guys in short skirts and high heels - the skirts are kind of cute, but the guys could really use some practice in heels; other than that - I take no offence.

Michelle OBrien (not verified)9 months ago

Wait....what? Being a M2F TG, I do not find offense in this video. Nor did I find offense to Shania Twain's concert performances of "Man, I Feel Like A Woman" in which her ENTIRE band put on stuffed bras.

There's absolutely nothing that says being Transgendered, or any other non-traditional sexual preference/identity is bad or wrong. But the main problem here is that instead of speaking for herself, she opened her mouth and is now speaking to one of the largest technology companies in the world as if she was our duly appointed representative. I don't know about y'all, but I know I didn't vote for, appoint or hire Ms. Helms as my representatvie.

Or did I just not get the memo....

AndrewBoldman (not verified)9 months ago

Hi, good post. I have been woondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.

Joe Donatelli9 months ago

Our first comment from an Ayn Rand novel character. Welcome to the discussion, John Galt. Thank you for making your comment less than four hours to read.

John Galt (not verified)9 months ago

I am sure that this person would have no problem with forcing schools to teach transgender sex to pre-teens even against their parents wishes.

Activists in the GLBT crowd for the most part are hypocritical emotional sickos.

Hell, I am offended that we have a guy sitting in the oval office who may not even be an American citizen. Maybe this clown should focus on the big issues.

nichole309 months ago

I, too, agree with Scott. :-)

But you gotta love seeing men in heels! It's hard enough changing a tire in the damn things, but the heel-toe braking and double clutching is a real challenge. Now THAT'S what I want to see the men try!

Oh yeah...and this Helms chick needs to chill. Did she ever stop to think how the commercial might actually help her cause?

Joe Donatelli9 months ago

LOL. Good point, Scott.

Scott (not verified)9 months ago

Monica should be offended that transgender individuals are associated with such a shitty commercial.

Peter K9 months ago

Really? This Monica really needs to calm down. No one is discriminating anyone because of an attempt at humor. It's just a commercial!

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