Not only is Jeff Gordon leading the points race, he's leading the keep-the-sponsors-off-my-ass race as well. According to Joyce Julius & Associates, Gordon's 70 brands have appeared for almost 12.5 hours during televised race coverage, which is almost 1.5 hours more than sponsors received from three-time defending champ Jimmie Johnson.

Props to Sliced Bread. Rookie Joey Logano provided Home Depot with the most verbal mentions for a primary team sponsor with 35.

NASCAR's Gordon also winning exposure for sponsors (Reuters)