Sarah Palin’s next stop … The Masters?
The National Journal reports that a new study gleaned from interviews with hundreds of thousands of Americans finds that NASCAR is the third-most popular sport among Republican TV viewers. The study examined the correlation between viewers’ favorite sports and their voting habits. The PGA Tour finished first among Republican voters. That is not much of a shock. I thought for sure NASCAR would be at least No. 2, but no. College football was second. NASCAR was third. Pro bull riding and the NHL rounded out the top five. The WNBA is the least-watched sport among people who identify themselves as Republican, which should not come as a surprise to anyone.
Now for the bad news.
Patriotic, flag-waving conservative NASCAR fans say they are less likely to vote than Republican fans of the PGA Tour, college football, pro bull riding, the NHL, the LPGA Tour, the Olympics, college basketball and minor league baseball, among others. Politicians who want to appeal to Republican voters will get more bang for their buck away from the track. Palin’s appearance at the Daytona 500 probably did not hurt, but she her time might have been better spent at, say, a college football bowl game.
The favorite sports among Democrat TV viewers: 1.) WNBA 2.) NBA 3.) WWE (I was surprised, too) 4.) Women’s tennis 5.) Pro soccer
The study found that sports fans are more likely to be conservative than liberal.
What does this mean for you? Well, it could mean more political ads in your future, NASCAR TV viewer. Per the Journal: “The data is fun to peruse, but it has practical implications as well. Ad buyers should focus on sports programming, according to the analysis. That’s because sports fans are most likely to view events live instead of on a DVR machine, meaning they don’t skip the ads. Dems tend to watch more TV than GOPers, and they dominate most kinds of programming. That means GOP ad buyers have fewer choices, and sports offer the best opportunity to reach their voters.”
Sports viewers largely Republican (National Journal)