In today’s topsy-turvy economy, even well-financed teams juggle sponsors to make it through the season.  We know teams are desperate for sponsors, so let’s make this clear up front: Our comments are in no way aimed at the drivers or teams.  The teams are grateful for and need every sponsor dollar that comes in.  However, there are certain companies that should think twice before sinking money into NASCAR.


Charter Communications, one of the nation’s largest cable operators, hasn’t turned a profit since the company went public in 1999. (If you have ever dealt with Charter’s customer service representatives, you probably know why.) Charter announced it was filing for Chapter 11 in February. The company sponsored the No. 33 car less than two months later in Nashville – its second sponsorship of the year. NASCAR teams need strong financial partners to succeed. Charter: FAIL.

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