Restrictor Plates In The All-Star Race?

No, you are not hallucinating. NASCAR has announced that restrictor plates will be used in the May 19th all-star race. I can't say I saw that one coming. On the other hand, NASCAR has been known to frequently tweak the race. It's another case where a fan has to remind themselves every year what the current rules are. This is definitely one of the more interesting ones as these days, restrictor plates are only used at Daytona and Talladega, the largest of the superspeedways. No doubt th ...

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Monster Energy Stays, Sponsorship Revamp Will Follow

After months of negotiations, Monster Energy has committed to be title sponsor for the NASCAR Cup Series for the 2019. After that, change is coming. They say necessity is the mother of invention. What we're learning is that title sponsorship for a brand with NASCAR really isn't working. Sea changes in sports, in media and marketing are causing the players involved to re-think how the sponsorship game is played. You can probably read from the comments made by Monster Energy and NASCAR that ...

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In 10 Years, Stewart-Haas Racing Has Come A Long Way

Let's take a little trip back in the time machine to 2008. Tony Stewart was then a two-time NASCAR Cup champion racing at Joe Gibbs. With their switch that year to Toyota, many assumed Smoke would bolt as a loyal Chevy man. Meanwhile- Haas CNC Racing struggled to find footing with their two-car operation featuring journeymen such as Scott Riggs and Johnny Sauter. For months, rumors ran rampant as to what Stewart might do. In July, Stewart and Gene Haas rocked NASCAR Nation that Haas CNC w ...

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How Tony Stewart Is Not Like You and Me

Rich people live in a different world than the likes of you and me. For the rich AND famous, it's another universe. I've never even been close to being rich and and while I've experienced being a big fish in a small pond, I've never even come close to the notoriety of a Tony Stewart. Instinctively, we know that the rich and famous live by a different set of rules, but there's a part of us that doesn't know the fullness of what that really means. Let us consider the matter of Tony Stewart ...

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Hunger Fuels SHR Dominance

Six races. Four wins. Stewart-Haas Racing is rocking it at the outset of the 2018 Monster Energy NASCAR Cup Series campaign. There are a number of ingredients in the blend that is fueling success at SHR. Technology. Talent. The desire for a manufacturer new to the team to demonstrate the change did the team good. It's all of those things, plus a group of hungry drivers with differing stories eager to prove something. 2014 champion Kevin Harvick wants another. He no doubt blesses the day h ...

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