NASCAR’s Power Players

Despite the horrible economy and the attendant difficulties confronting the sports marketplace, NASCAR remains one of the most potent forces in the sports world. With 36 official race weekends and tens of millions of devoted fans, NASCAR generates billions of dollars in revenue for its stakeholders -- the sanctioning body itself, the dozens of full-time teams, and tracks, among others. Having signed an eight-year, $4.5 billion TV contract in 2005, NASCAR is consistently the ...

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So, About Those TV Numbers …

Late Tuesday night, updated ratings information pertaining to the Auto Club 500 were released. It turns out, the final ratings were not nearly as bad as first reports indicated; in fact, though they were down, they declined by approximately three percent, not the 13 percent initially reported and I latched on to. Mea culpa.Statistics, of course, can  be made to say many different things and, used judiciously, they can buttress almost any viewpoint; for example, while my initial ...

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Tuesday Morning Breakfast of Champions: Links

 Unfortunately, the above photo wasn't taken Sunday at California -- if it had been, it would be an indication that there was actually some on-track action. Nevertheless, the world of NASCAR must go on, as the following stories prove.  * ESPN.com's David Newton takes a closer look at Dale Earnhardt Jr's already difficult start.* Still another observer disagrees with Jeff Gordon and suggests that the Auto Club 500 was ... boring -- with suggestions for how to fix things ...

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