BRAND IDENTITY CREEPING BACK INTO NASCAR

The NASCAR Nationwide Series looked good at Daytona. They looked a little more like cars. That is a wonderful thing for the sport.“Whatever happened to win on Sunday, sell on Monday?” asked a friend of mine who is a casual auto racing fan. “Whatever happened to taking a car from the dealer and turning it into a racecar?”It’s been close to the 40-year range since stock vehicles were transformed into top-level NASCAR machines.The Late Model Sportsman evolved into the ...

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HARVICK WINS WILD COKE ZERO 400

There were not that many cars left to beat, but Kevin Harvick and his Richard Childress Racing No. 29 Chevrolet were able to survive a Green-White-Checkered finish to win the annual 400-miler at the Daytona International Speedway. After an hour and a half rain delay, Bobby Labonte – who was making his 600th career start – gave the command to fire engines. With the field set by owner points, Harvick led the 43-car field to the green and at the end the night it was the No. 29 that powe ...

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EARNHARDT WILL WIN AT DAYTONA

So says SI.com's Lars Anderson, who predicts that Dale Earnhardt Jr. will snap his 74-race winless streak in Daytona, with not one, but two victories this weekend. Anderson also thinks that Junior will make The Chase. Anderson also thinks that if we send our positive energy out towards the ocean we can cap the BP oil well with our good intentions. (I am just kidding about one of those things. But try and guess which one.) The next chapter in 'The Earnhardts at Daytona' could be a happy one (S ...

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GEICO POTHOLE REACTS TO DAYTONA POTHOLE

ESPN's Dana Jacobson interviews a fictitious pothole about the real pothole at Daytona. Something that is a cross between light news, comedy and a commercial ensues. ...

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I PREFER THE BUSCH CLASH

Ken Schrader won the Busch Clash in the final pair of straight 50-mile distances.I am an old-school racing guy. I love this sport but I like a lot of things the way they used to be. The Budweiser Shootout this Saturday is among those.The race is now a longer distance, make-up-the-format-as-we-go-along-so-there-is-a-full-field event. It used to be short, quick and neat. The Clash was first held in 1979 and featured the previous year’s pole winners. Twenty laps was the distance and $50,00 ...

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