NASCAR.com and the Theory of Plausible Deniability

NASCAR.com is sometimes thought of as little more than a house organ for the sport; that is, the site is often derided for soft-selling some stories and producing others that too often adopt a boosterish tone that is oddly similar to the sunny party line that emerges from Daytona Beach.And while I've been inclined to give the site the benefit of the doubt and been generally impressed with an editorial philosophy that appears to tackle some tough issues head on, every once i ...

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Forbes Magazine Takes on NASCAR

It's a safe bet that no one from Forbes magazine will be getting an invite to the NASCAR Christmas party this year. Certainly not Jack Gage, the author of a fairly cold-blooded look at the current state of NASCAR and the stewardship of Brian France (read the story here). At the very least, Gage's story is a stark counterpoint to the one produced by Sports Illustrated in 1995 (which you can read here). It might overstate things to say that the two serve as suitable bookends for NASCAR ...

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So, About Those TV Numbers …

Late Tuesday night, updated ratings information pertaining to the Auto Club 500 were released. It turns out, the final ratings were not nearly as bad as first reports indicated; in fact, though they were down, they declined by approximately three percent, not the 13 percent initially reported and I latched on to. Mea culpa.Statistics, of course, can  be made to say many different things and, used judiciously, they can buttress almost any viewpoint; for example, while my initial ...

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As TV Viewership Increases, NASCAR’s Share Declines

According to The Nielsen Company, people are watching more TV than ever. Unfortunately, that isn't working to NASCAR's advantage. At least not yet. According to The Nielsen Company's "Three-Screen Report," the average American is now watching 151 hours of TV every month, up almost four percent over the same period the year before.While that number paints an unfathomably bleak picture of the "average American" -- people, please: 151 hours?!? That's damn-near ...

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On Second Thought, Danica Patrick Would Look Good in the Cup Garage

In an earlier incarnation of this site, I took another writer to task for suggesting that NASCAR needs to convince Danica Patrick to come join the Sprint Cup Series fray. Well, it's clear to me that I didn't think this matter through clearly enough. Not at all. And I'm enough of a man to admit when I'm wrong and, it just so happens that I think I might have been a little hasty in reaching a conclusion on this important matter. Much, much too hasty. Too hasty indeed.Having o ...

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Dale Earnhardt Sr.

It's hardly the kind of day anyone wants to commemorate, but it's got to be done: eight years ago, on February 18, 2001, Dale Earnhardt Sr. died after being involved in a last-lap crash at the Daytona 500.It doesn't overstate things to say that NASCAR hasn't been the same since. While Earnhardt Sr. was reportedly beginning what would be his last season, he remained the single most galvanizing force in NASCAR, loved and hated in equal measure, each emotion hugely beneficial to the sport. He was ...

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The 2009 Season Opens Not With a Bang …

Sunday's Daytona 500 had its moments and provided at least a few set-pieces for further discussion -- Hello, Junior. This is Brian. Brian Vickers? Remember: payback's a bitch. Unfortunately, the race wasn't quite the rousing start fans had hoped. Or NASCAR needed.Since 2005, NASCAR's TV ratings have fallen by 21 percent. And, as anyone not dead yet knows, NASCAR is in a world of hurt. And while the seemingly-full stands Sunday were a welcome departure from the acres of empty seats we ...

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2009 Daytona 500 — Official Results

2009 Daytona 500 -- Official Results 1) Matt Kenseth, DeWalt Ford, 190 points  2) Kevin Harvick, Shell/Pennzoil Chevrolet, 170 points 3) AJ Allmendinger, Valvoline Dodge, 165 points  4) Clint Bowyer, Cheerios/Hamburger Helper Chevrolet, 160 points 5) Elliott Sadler, Stanley Dodge, 160 points 6) David Ragan, UPS Ford 152, 150 points 7) Michael Waltrip, NAPA Auto Parts Toyota 146 $371,138 8) Tony Stewart, Office Depot/Old Spice Chevrol ...

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Starting Lineup for the 2009 Daytona 500

Starting Line Up -- 2009 Daytona 5001) Martin Truex Jr, Bass Pro Shops/Tracker Boats Chevrolet 2) Mark Martin, Kellogg's/CARQUEST Chevrolet 3 Jeff Gordon, DuPont Chevrolet 4) Kyle Busch, M&M's Toyota 5) Tony Stewart, Office Depot/Old Spice Chevrolet 6) Brian Vickers, Red Bull Toyota 7) Jimmie Johnson, Lowe's Chevrolet 8) Juan Pablo Montoya, Target Chevrolet 9) Joey Logano (Rookie), Home Depot Toyota 10) Denny Hamlin, FedEx Express Toyota 11) Aric Almirola, Gu ...

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Tom Cruise Appears on NASCAR Now

NASCAR Now issued a press release to say that Tom Cruise would appear on Friday's show. Excuse me, but, well, does NASCAR or one of its flagship TV shows really want to hitch its wagon to this guy right about now?   Sure, we find ourselves at a messed up point in history where seemingly any connection to Hollywood and Movie Stars and Britney Spears’ nanny’s dog walker is somehow construed as a good thing.It's true, we live in a celebrity culture.  ...

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