Silly Season For NASCAR Sponsors

Today, "Silly Season" no longer just applies to NASCAR teams. The scramble to complete the personnel and funding picture now applies to the governing body itself. At least the funding part. This will get interesting as we see whether or not the coming paradigm shift will affect finding sponsors for individual teams. It no doubt will on some level. With the information we have so far, the notion of a single title sponsor seems to be going away once Monster Energy concludes its current run. ...

//more

One Veteran Driver- Kurt Busch- Will Be Back

Many of NASCAR's old guard- either for health or for sponsorship reasons- have been forced to the sidelines. One former champion- Kurt Busch- will be back for the 2018 season. Not only will the 2004 champion return for another season of racing, he will be doing so in the 41 car he has piloted since 2014. Kurt Busch appeared to have his career placed in limbo when Stewart-Haas Racing announced they would not have his contract renewed last summer. All along, both SHR and the 38-year old Day ...

//more

NASCAR & The Youth Market

They're elusive. They're different. Take it from someone with two teenagers in the house: times have changed. The recent announcement that Monster Energy would become the entitlement sponsor for NASCAR's "premier" racing series has sparked quite the discussion about the sport reaching the youth market. Make no mistake the auto racing body and the drink maker joining forces is no accident. If the reported numbers of what this is costing Monster is anywhere near accurate, they're getting quite ...

//more

It Will Take Monster Energy To Excite Youthful Fans

It sounds good, Monster Energy is the new title sponsor for NASCAR's premier series. Cellular communications is so ten years ago. In so many ways, it's a big hit. Monster Energy is a cutting edge brand. Energy drinks have really only been recognizable in the market for about a decade. Remember when we were younger and it was the soda makers that dominated the market? Times have changed. Coca-Cola and Pepsi have been replaced with the likes of Monster, Red Bull and Rock Star. Though they'v ...

//more