NASCAR’s Power Players

Despite the horrible economy and the attendant difficulties confronting the sports marketplace, NASCAR remains one of the most potent forces in the sports world. With 36 official race weekends and tens of millions of devoted fans, NASCAR generates billions of dollars in revenue for its stakeholders -- the sanctioning body itself, the dozens of full-time teams, and tracks, among others. Having signed an eight-year, $4.5 billion TV contract in 2005, NASCAR is consistently the ...

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