The NNS Doesn’t Just Need A Title Sponsor, It Needs An Identity

Starting in 2015, the Nationwide Series will be no more. The insurance company is taking its money to the Cup Series, leaving an opening for the “second tier” series formerly known as the Busch Series, which has its roots in the old NASCAR Sportsman Division. Regardless of how one may feel about the viability of the current series, NASCAR will get a new title sponsor. It’s just a matter of custom fitting the right package for the right price. On a bigger scale, this also provides a golden ...

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BRAND IDENTITY CREEPING BACK INTO NASCAR

The NASCAR Nationwide Series looked good at Daytona. They looked a little more like cars. That is a wonderful thing for the sport.“Whatever happened to win on Sunday, sell on Monday?” asked a friend of mine who is a casual auto racing fan. “Whatever happened to taking a car from the dealer and turning it into a racecar?”It’s been close to the 40-year range since stock vehicles were transformed into top-level NASCAR machines.The Late Model Sportsman evolved into the ...

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