The Dissolution Of A NASCAR Marriage

NASCAR has played an unlikely matchmaker between fans and corporate America. When a NASCAR fan thinks of Wrangler, they don't just think of pants, they think of Dale Earnhardt tooling around in a yellow and blue race car. When they think of DuPont, they don't just think of adhesives and the like, the brand is also linked to the Rainbow Warrior, Jeff Gordon. The relationship between STP and Richard Petty was such that the sky blue that adorned his car became known as "Petty Blue." Over the ...

//more

NASCAR SPONSOR FAIL: CITIFINANCIAL

Welcome back to another edition of NASCAR SPONSOR FAIL.  This week, we'll be taking a look at Citifinancial's involvement in NASCAR.  Just as a reminder:  Our  comments are in no way aimed at the drivers or teams.  The teams are grateful for and desperately need every sponsor dollar that comes in, but some comapnies should think twice before jumping into the NASCAR cash auger. Should a company that has asked the government to shoulder $306 billion in "troubled as ...

//more

PAINT SCHEME FAIL RELOADED: CASH-STRAPPED SPONSORS

As someone who has been following NASCAR since the late 1980s, it is very easy for me to see how the struggling economy has affected NASCAR.  It used to be that a race team got a sponsor and kept it for years, only changing the colors for special paint schemes.  Now it seems that even the well-financed teams have to juggle sponsors to make it through the season.  I know that teams are desperate for sponsors, so let me make this clear up front: My comments are in no way aimed at th ...

//more