NASCAR & The Youth Market

They're elusive. They're different. Take it from someone with two teenagers in the house: times have changed. The recent announcement that Monster Energy would become the entitlement sponsor for NASCAR's "premier" racing series has sparked quite the discussion about the sport reaching the youth market. Make no mistake the auto racing body and the drink maker joining forces is no accident. If the reported numbers of what this is costing Monster is anywhere near accurate, they're getting quite ...

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Chicagoland Race Painted NASCAR In Corner

  So NASCAR has decided not to penalize neither race winner Martin Truex Jr. nor Jimmie Johnson for their cars failing post-race inspection at Chicagoland Speedway last Sunday. To be honest, it looks like the powers that be made the right decision. If the 10-point penalty had been meted out, the offenders in question wouldn't have been affected the same way. Martin Truex could be docked every point he has, but given the way the Chase rules work, all he needs for advancement is his ...

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NASCAR Odds: Good Sam 500

The 2016 Sprint Cup season continues its west coast swing in Phoenix with the Good Sam 500. Unlike Las Vegas, which only hosts one race a year, Sprint Cup teams head back to Phoenix during the third round of the Chase. Oddsmakers will have a close look at what happens on the track Sunday. (more…) ...

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NASCAR Recap: Next To Last Off Week

Can Valentine's Day get here already? It's not like I have plans for a swanky dinner or big show; it's that we've waited nearly three months for actual racing that is now less than two weeks away. With a wait that reminds me of my time as a 5-year old before Christmas, here's a look at winners and losers from the next to last off week of this NASCAR season. (more…) ...

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2016 Chase Change Predictions

Two weeks from today, the 2016 Sprint Cup season will officially begin with the Sprint Unlimited. With actual action down the front stretch, it's time to start making predictions about the 2016 Sprint Cup season. Next week, it's Homestead predictions. This week, let's look at four drivers who I believe will make the Chase and the four drivers who will be on the outside looking in this 2016 Sprint Cup season. (more…) ...

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