BRAND IDENTITY CREEPING BACK INTO NASCAR

The NASCAR Nationwide Series looked good at Daytona. They looked a little more like cars. That is a wonderful thing for the sport.“Whatever happened to win on Sunday, sell on Monday?” asked a friend of mine who is a casual auto racing fan. “Whatever happened to taking a car from the dealer and turning it into a racecar?”It’s been close to the 40-year range since stock vehicles were transformed into top-level NASCAR machines.The Late Model Sportsman evolved into the ...

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