Cash Money is Cash Money …

Two years ago, AT&T and Sprint waged a court battle that essentially concerned the limits of sponsorship in NASCAR. To massively oversimplify, Sprint won, and AT&T, corporate parent to Cingular, the primary on Richard Childress Racing's No. 31 car driven by Jeff Burton, effectively took its money and went home. Can you say Pyrrhic Victory?I don't know ... with teams large and small, good and not-so-good, scrambling to find the money to keep the lights on and me ...

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Say Goodnight, Travis Kvapil

It would appear the rumours of the demise of Travis Kvapil's No. 28 team were not greatly exaggerated. According to reports, the team has suspended operations and Roush Fenway Racing, which runs the team with Yates Racing, will attempt to place affected employees elsewhere in the organization.And as deflating as the news is for Kvapil -- running largely unsponsored in 2008, he and his team finished a respectable 23rd in points; good, but not good enough to attract sponsors -- the devil is ...

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DuPont Tightens Its Corporate Belt

The economy isn't good. We know that. And we know that that bad economy is presenting challenges for NASCAR. In fact, that story? Beaten. To. Death. So the news that DuPont, "long recognized as the leader in hospitality among NASCAR sponsors" according to this story in the Sports Business Journal, will entertain fewer than 2,000 guests at six races (down from 17,000 and 37, respectively, in 2008) is arguably not a great surprise. Though I know for my part I'm always&nb ...

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Who Knew? NASCAR Is a Business!

While it will come as a shock to some, it's impossible to ignore the subtle-but-very-real connection between the sport of stock car racing and commerce. It's possible, I suppose, that some will doubt me, call me a heretic, but so be it -- Aristotle was ridiculed for saying the Earth was round, too. But, the next time you're watching a post-race celebration, pay attention -- you might notice Carl Edwards, for example, dropping in a quiet, understated word of thanks to his sp ...

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