The Racing’s Back, The Viewers Not So Much

What's up? In the world of NASCAR it would seem we have trends headed in two distinctly different directions. One reflects a brighter day in NASCAR circles, the other portends gathering dark clouds. A significant number of fans would agree the on-track product is improved in 2014 over the season prior. The number of green-flag passes are up, there are more green flag passes for the lead, there are more leaders per race than before, and the margins of victory are tight. That's what the num ...

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UNCONVENTIONAL CHANGES TNT SHOULD CONSIDER FOR ITS RACE DAY COVERAGE

The Pocono race has a special significance for NASCAR's TV coverage, it marks the handoff from Fox to TNT for the next six races. Fox saw a 9% bump in viewers this season and if TNT wants to keep the rating party going they'll need to bring it before interest in NASCAR wains. TNT can't expect to coast on creepy-looking Race Buddies and throwing to Lindsay Czarniak in the pits.TNT should consider these radical twists to get people excited about their NASCAR coverage.1. Charles Barkley Gets His Ow ...

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CHASE AWAY THE CHASE

We are in the seventh season using The Chase format to determine the NASCAR Cup champion. We are also in the seventh season of fans disliking The Chase format to determine the NASCAR Cup champion.This is my 36th year of being involved with auto racing. My circle of friends and associates is pretty heavily populated with veteran racing folks. I do not know of a single person who likes The Chase or even thought it was a good idea.I consistently hear how exciting and great The Chase is. Those comme ...

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Always Look On the Bright Side of Life

Sure, NASCAR's TV numbers are down, too many fans loathe the Car of Tomorrow, and, maybe worst of all, the general public isn't particularly enamored of the racing. But, really, at the end of the day, things could be worse ... NASCAR could be the IRL. ...

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This Post Has Nothing To Do With Jimmy Watts

But it has everything to do with NASCAR's television ratings, which, though not over the proverbial cliff, do continue to slide. The most recent bad news comes from Atlanta, where the number was down 14% from 2008 (but still six percent higher than 2007). Certainly, there is all manner of spin applied to this black magic to explain and justify -- NASCAR demonstrably outperforms the NBA and the PGA, for example -- and, yes, NASCAR remains a broadcast powerhouse. Th ...

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So, About Those TV Numbers …

Late Tuesday night, updated ratings information pertaining to the Auto Club 500 were released. It turns out, the final ratings were not nearly as bad as first reports indicated; in fact, though they were down, they declined by approximately three percent, not the 13 percent initially reported and I latched on to. Mea culpa.Statistics, of course, can  be made to say many different things and, used judiciously, they can buttress almost any viewpoint; for example, while my initial ...

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Daytona 500 TV Ratings

 According to reports, the lower-than-last-year TV ratings for Sunday's Daytona 500 were the result of the rain. Apparently, the elements deprived FOX and NASCAR of the usual number of viewers who tune in for the late stages of a race.Now, this is interesting to me on a few levels; the most obvious, of course, is the willingness of both FOX and NASCAR to ascribe the decline to the weather and not, you know, the overall trend that has bedevilled the sport the last few years ... hello? ...

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