The Racing’s Back, The Viewers Not So Much

What's up? In the world of NASCAR it would seem we have trends headed in two distinctly different directions. One reflects a brighter day in NASCAR circles, the other portends gathering dark clouds. A significant number of fans would agree the on-track product is improved in 2014 over the season prior. The number of green-flag passes are up, there are more green flag passes for the lead, there are more leaders per race than before, and the margins of victory are tight. That's what the num ...

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UNCONVENTIONAL CHANGES TNT SHOULD CONSIDER FOR ITS RACE DAY COVERAGE

The Pocono race has a special significance for NASCAR's TV coverage, it marks the handoff from Fox to TNT for the next six races. Fox saw a 9% bump in viewers this season and if TNT wants to keep the rating party going they'll need to bring it before interest in NASCAR wains. TNT can't expect to coast on creepy-looking Race Buddies and throwing to Lindsay Czarniak in the pits.TNT should consider these radical twists to get people excited about their NASCAR coverage.1. Charles Barkley Gets His Ow ...

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CHASE AWAY THE CHASE

We are in the seventh season using The Chase format to determine the NASCAR Cup champion. We are also in the seventh season of fans disliking The Chase format to determine the NASCAR Cup champion.This is my 36th year of being involved with auto racing. My circle of friends and associates is pretty heavily populated with veteran racing folks. I do not know of a single person who likes The Chase or even thought it was a good idea.I consistently hear how exciting and great The Chase is. Those comme ...

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Always Look On the Bright Side of Life

Sure, NASCAR's TV numbers are down, too many fans loathe the Car of Tomorrow, and, maybe worst of all, the general public isn't particularly enamored of the racing. But, really, at the end of the day, things could be worse ... NASCAR could be the IRL. ...

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This Post Has Nothing To Do With Jimmy Watts

But it has everything to do with NASCAR's television ratings, which, though not over the proverbial cliff, do continue to slide. The most recent bad news comes from Atlanta, where the number was down 14% from 2008 (but still six percent higher than 2007). Certainly, there is all manner of spin applied to this black magic to explain and justify -- NASCAR demonstrably outperforms the NBA and the PGA, for example -- and, yes, NASCAR remains a broadcast powerhouse. Th ...

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