NASCAR & The Youth Market

They're elusive. They're different. Take it from someone with two teenagers in the house: times have changed. The recent announcement that Monster Energy would become the entitlement sponsor for NASCAR's "premier" racing series has sparked quite the discussion about the sport reaching the youth market. Make no mistake the auto racing body and the drink maker joining forces is no accident. If the reported numbers of what this is costing Monster is anywhere near accurate, they're getting quite ...

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