anonymous

Anonymous

As TV Viewership Increases, NASCAR's Share Declines

Posted 02/24/09 at 6:58 AM PST by Stephen | Email This |

According to The Nielsen Company, people are watching more TV than ever. Unfortunately, that isn't working to NASCAR's advantage. At least not yet.

According to The Nielsen Company's "Three-Screen Report," the average American is now watching 151 hours of TV every month, up almost four percent over the same period the year before.

While that number paints an unfathomably bleak picture of the "average American" -- people, please: 151 hours?!? That's damn-near a full-time job! -- our inherent laziness doesn't seem to be working to NASCAR's advantage: Its TV numbers, down more than 20 percent since 2005, continue to drop; Sunday's race earned a 5.3/8 overnight rating, down 13 percent from 2008 and the lowest since the race moved to February in 2005.

Maybe if Obama just encouraged each of us to watch even more TV -- let's push that number to 160! -- NASCAR could regain its broadcast luster. 

7 Comments

lsheldon5 (not verified)12 months ago

Sometimes it is hard to know what channel or what time the races are on. I check online to get the full schedule. I think more advertising would help. When you are competing with other sports for time, you have to be pushy to be noticed. I started Nascar Girls on Facebook because just like other sports, female sports fans are overlooked. My husband is a big fan of racing and got me interested. Since the first time I watched a race I have been hooked. Real fans won't stop watching. The hard part is to get new fans to boost viewership.

tmf (not verified)12 months ago

The ratings are dropping because of the production of the race, and not the racing. Commercials during the last 20 laps. Commercials when the competition is really hot. Five minute commercials. During commercials the wrecks happen. Seldom are the wrecks fully covered. Rinky Dink fake animals. Stops for educational cuts that have been seen over and over again. People turn in to watch the cars race. Cover the race and quit trying to entertain the watchers. The race is the entertainment.

Anonymous (not verified)12 months ago

If you think the races are too long, drink a few more beers, pass out and wake up to see the ending.

Anonymous (not verified)12 months ago

Shorten those races!

Andy Gray (not verified)12 months ago

The races are definately not too long. If you want shorter races, then watch the Camping World or Nationwide races. I think you'll find what you're looking for there. Lets look at this. Sprint Cup has 36 races per year on average 3 hours, 30 minutes per race. MLB has 162 games that average 3 hours per game. Believe me, I have even seen some 4 hour baseball games which are quite common in the playoffs. Lets do the math shall we? 486 baseball hours as compared to 126 Sprint Cup hours. Do I need to keep going?

Stephen12 months ago

While I might agree that races are a bit long, the fact remains that viewership ws strong not too many years ago -- when the races were the same length...

keithr12 months ago

Nascar is going down in viewership because the races are to damn long.

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><blockquote></blockquote>
  • Lines and paragraphs break automatically.
  • Pairs of<blockquote> tags will be styled as a block that indicates a quotation.

More information about formatting options

Featured Stories
 
NASCAR SPONSOR KIM KARDASHIANNASCAR SPONSOR KIM KARDASHIAN
//MORE


757 views

 
15 ESSENTIAL NASCAR TWITTER FEEDS15 ESSENTIAL NASCAR TWITTER FEEDS
//MORE


288 views

 
YOU MAY BE INFECTED WITH DANICA FEVERYOU MAY BE INFECTED WITH DANICA FEVER
//MORE


2,832 views

 
KRISTA VODA GALLERYKRISTA VODA GALLERY
//MORE


1,935 views

 

Hot Links 

Troubled times perusade France to 'step up' (Scene Daily)
Danica to race Saturday; female drivers worldwide vindicated (ESPN)
Harvick wins Bud Shootout (AP)
Gordon, wife expecting second adorable child (People)
Johnson has strong words for Hornish (ESPN)
Police warn of credit card thefts at tracks (Daytona Beach News-Journal)
Petty's wife has lymphoma (AP)
With rules loosened, NASCAR rivalries might heat up (USA Today)

Hot Links 

LOLnascar
36 Races
From the Marbles
The NASCAR Insiders
MoonDog Sports
Just a Guy Thing
Men's Guide
Funny Stuff
Funny Videos
MMA News
Shocking Videos
Movie Reviews
Money Tips
MANVITE 
Time Wasters
Dave and Thomas
Super Bowl Ads
Check out our NASCAR crashes
Technorati Profile
Add to Technorati Favorites

Top Forum Topics
Day One: Torn Up Race Cars

41 views | 0 replies in the last hour

replies
2010 NASCAR Season

132 views | 0 replies in the last hour

replies
Daytona 500

334 views | 0 replies in the last hour

replies
How will Danica do in her first year in NASCAR?

1056 views | 0 replies in the last hour

replies