As TV Viewership Increases, NASCAR’s Share Declines

According to The Nielsen Company, people are watching more TV than ever. Unfortunately, that isn’t working to NASCAR’s advantage. At least not yet.

According to The Nielsen Company’s "Three-Screen Report," the average American is now watching 151 hours of TV every month, up almost four percent over the same period the year before.

While that number paints an unfathomably bleak picture of the "average American" — people, please: 151 hours?!? That’s damn-near a full-time job! — our inherent laziness doesn’t seem to be working to NASCAR’s advantage: Its TV numbers, down more than 20 percent since 2005, continue to drop; Sunday’s race earned a 5.3/8 overnight rating, down 13 percent from 2008 and the lowest since the race moved to February in 2005.

Maybe if Obama just encouraged each of us to watch even more TV — let’s push that number to 160! — NASCAR could regain its broadcast luster.